When a user swipes up on your story, they will be greeted by the link that you have added. Snapchat has a surprising number of fun-‘Swipe up’ GIFs to play around with! These animated stickers can be added to your snap to catch the attention of your audience. S/U can be used on snaps as well as stories, in the form of stickers, Bitmojis, and GIFs. This helps highlight the fact that there is a link attached and also indicates the way you can access that link. Links are not very visible when attached to Snaps, and that is why it is necessary to use a call-to-action. S/U is used to direct your audience to swipe up on a snap that contains a link. S/U or swipe up is a call-to-action that can be used on snaps or stories on Snapchat. Related: How to ‘Swipe up’ on Instagram How is S/U used on Snapchat? Snapchat has always allowed you to attach links to your snaps, but few people know about the ‘swipe up’ function, since the snap doesn’t say so by default (unlike Instagram). The idea was to create a quick way to add web links on Stories. The swipe up action launched a link that the account holder could customize. The term was introduced on Instagram as a call-to-action to encourage users to swipe up on Stories. It is quite a common acronym and is used quite extensively on other social media apps too. S/U is an acronym that stands for ‘Swipe Up’.
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